This is a post on how to create custom Google Analytics Profile Segments for the purpose of removing referral spam (and there is increasingly soo much of it!) from GA reporting. However if you want to use these new Custom Segments to filter results using Google Analytics API with a Service Account there are some […]
Get list of custom segments from Google Analytics API Read More »
Google Analytics data has become incredibly polluted by “spam referrals” which inflate site visits with what are essentially spam advertisements delivered to you via Google Analytics. The spammers are entirely bypassing your site and directly hitting Google’s servers pretending to be a visitor to your site. Its a bit odd that a technological superpower like
How to filter referral spam from Google Analytics using API and Python Read More »
UK wedding marquee rental website Google analytics data was analysed using Tableau Public. The client’s target geographic area is UK Northwest centered around Manchester. It was interesting to see significant number of site visitors from Pakistan, India and Phillippines. A bit of customer research reveals that these site visitors are friends and family helping with
How a UK tent rental company used Google analytics and Tableau to improve sales Read More »
