How to filter referral spam from Google Analytics using API and Python

Google Analytics data has become incredibly polluted by “spam referrals” which inflate site visits with what are essentially spam advertisements delivered to you via Google Analytics. The spammers are entirely bypassing your site and directly hitting Google’s servers pretending to be a visitor to your site. Its a bit odd Continue Reading →

How a UK tent rental company used Google analytics and Tableau to improve sales

UK wedding marquee rental website Google analytics data was analysed using Tableau Public.  The client’s target geographic area is UK Northwest centered around Manchester. It was interesting to see significant number of site visitors from Pakistan, India and Phillippines. A bit of customer research reveals that these site visitors are Continue Reading →